Rick Seeto is currently Vice President & General Manager, Asia Pacific, Ciena. Based in Singapore, he is responsible for sales and go-to-market strategy within the geographical area encompassing Australia & New Zealand, Japan, Korea, Greater China and Southeast Asia. In this role, he leads the Ciena field sales teams and interfaces with a variety of communication service providers and internet content providers to understand their business needs and ensure Ciena is delivering networking solutions that underpin their business success.
He brings to Ciena a wealth of experience working in the Asia Pacific region, previously holding several leadership roles within Nortel Networks including CMO of APAC, vice president of enterprise networks as well as positions managing partner programs. Prior to joining Ciena, Mr. Seeto oversaw sales and services at Citrix Systems APJ for their mobile data optimization platform, and prior to that was a senior director at Avaya responsible for the APAC channel business and marketing.
He completed the AMP program at Harvard Business School and holds certificates in Electronics and Communications and Management from Sydney TAFE.
You can find him on Twitter at @rickseeto or on LinkedIn.
Modernizing your network can help protect your margins, enhance your customer experiences, and stay ahead of your competition.
2020 will pose challenges to networks in the Asia Pacific region. Ciena’s Rick Seeto details how network operators can use Ciena Services to maintain network reliability and capture related revenue.
How do you disrupt one of the most mature markets in telecom? By not following conventional wisdom. Ciena’s Rick Seeto explains.
The world’s largest annual migration offers a human parallel on how operators can adapt to today’s network traffic movement and spikes.
Emerging countries in Asia are in the sweet spot to leapfrog more developed countries with the right investment strategy for their networks. Ciena’s Rick Seeto explains how Ciena’s Adaptive Network vision can help them achieve their goals.
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