German Consumers Believe a Fast and Reliable Internet Will Support a More Sustainable Lifestyle
A recent survey conducted by Ciena (NYSE: CIEN) found that adults in Germany expressed high expectations for a faster and more reliable internet as well as 5G. Additionally, almost half of those surveyed (46%) believe that an improved internet will allow them to act more sustainable.
Survey respondents believe connectivity through mobile devices, fast internet, and 5G are areas that should not be neglected when it comes to our future connected society. 54% of those surveyed believe they will benefit from better internet access with 5G and one in four (26%) are willing to pay more than 12 Euros extra every month for improved broadband connectivity.
The recent survey found that 39% of respondents want to shop online to be more energy efficient while 33% are willing to work from home and 29% would have virtual consultations with doctors in an attempt to be more sustainable.
"It is clear that end users see the internet as an important element not only in their daily lives, but also towards supporting a more sustainable future,” explains Anders Grand, Regional Senior Director, North, East and Central Europe at Ciena. “This presents a unique opportunity for German service providers who understand that they must apply a new approach to the way networks are built to meet the requirements of next generation metro and edge networks. Now more than ever, networks need to be more open, adaptable and simple to manage.”
Other survey highlights include:
- Willingness to increase spending –53% of the respondents are willing to pay higher costs for more bandwidth, a stable connection (48%), and a higher level of security (44%).
- Uses of the internet – The #1 application when it comes to using the internet was social networking, followed by entertainment as second and gaming as third. In addition, one out of ten cited online shopping as the most important use case when it comes to leveraging the internet.
- Most valued features – A stable connection with high availability was the most important technical feature for 35% of respondents. This was more important than security (27%), followed closely by a fast connection (26%).
Notes for editing
The study, which surveyed over 1,000 adults in Germany, was conducted by Censuswide on behalf of Ciena in September 2021.
Ciena (NYSE: CIEN) is a networking systems, services and software company. We provide solutions that help our customers create the Adaptive NetworkTM in response to the constantly changing demands of their end-users. By delivering best-in-class networking technology through high-touch consultative relationships, we build the world’s most agile networks with automation, openness and scale. For updates on Ciena, follow us on Twitter @Ciena, LinkedIn, the Ciena Insights blog, or visit www.ciena.com.
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