Ciena Insights
For today's media companies, digital transformation and the ever-increasing volume of produced content—combined with the shift toward bandwidth-intensive, high-definition services, distributed workflows, media clouds, and content storage—are impacting networking requirements and driving the adoption of next-generation networks.
Both TV and film production are moving to 100% digital workflows, meaning they need effective networks: data centers that can handle high levels of throughput between servers and storage, and digital video transport between data centers, without bottlenecks or performance latency.
Live broadcasters can increase viewership and advertising revenue by eliminating downtime and addressing low latency needs. In short, an intelligent optical network liberates content providers to deliver 4K, HDR, and VR video in its highest quality, while introducing a level of simplification and cost savings that set a new economic benchmark for video content production and distribution. It’s ‘connectivity on demand’ and it’s what the industry’s been waiting for.
With the right network in place, content producers can expedite time to market through improved collaboration between dispersed production and post-production units.