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Media & entertainment

Transforming networks for the new high-capacity, software-defined media landscape.

Content production. Collaboration. Distribution. They’re the key drivers of Media and Entertainment (M&E) companies. And they’re instrumental in the push to transform motion picture and TV companies’ business models from yesterday’s physical, manual world to today’s file-based and networked digital reality.

Business and digital transformation is possible through modernization of M&E networks. Moving to an open network architecture supports a variety of distributed, automated, and professional media workflows. These enable content producers to improve file- and stream-based workflow collaboration, reduce OPEX, solve increasing bandwidth demands, and speed time to market with a simplified, converged, performance-on-demand packet-optical network.

The Big 3

No. 1

Deliver high-capacity Ethernet switching and transport of media workflows for content creation, production, and distribution

No. 2

Meet the new demands for Software-Defined Networking (SDN), media production, and streaming media

No. 3

Optimize Ethernet switching and transport capabilities to facilitate the transformation from satellite to on-demand terrestrial distribution networks

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What’s next

A well-designed, flexible, high-capacity, secure, and low-latency fiber optic-based network gives media firms a protocol-agnostic, converged network infrastructure with reduced operating costs. It supports diverse traffic flows, including stream- and file-based production workflows, live broadcasts, content backup and recovery, and non-production enterprise traffic demands. This network modernization provides the right solution for new ways of working in today’s highly competitive professional media market.

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Industry insights

To attract consumers and produce the highest quality video, media companies are migrating to higher-quality, richer content. To get to market quickly and maximize content exposure and revenue, producers and broadcasters are looking to next-generation networks to help improve and accelerate the increasingly dispersed and collaborative production process.

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Ciena Insights

For today's media companies, digital transformation and the ever-increasing volume of produced content—combined with the shift toward bandwidth-intensive, high-definition services, distributed workflows, media clouds, and content storage—are impacting networking requirements and driving the adoption of next-generation networks.

Both TV and film production are moving to 100% digital workflows, meaning they need effective networks: data centers that can handle high levels of throughput between servers and storage, and digital video transport between data centers, without bottlenecks or performance latency.

Live broadcasters can increase viewership and advertising revenue by eliminating downtime and addressing low latency needs. In short, an intelligent optical network liberates content providers to deliver 4K, HDR, and VR video in its highest quality, while introducing a level of simplification and cost savings that set a new economic benchmark for video content production and distribution. It’s ‘connectivity on demand’ and it’s what the industry’s been waiting for.

With the right network in place, content producers can expedite time to market through improved collaboration between dispersed production and post-production units.

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