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By 2021, there will be an estimated 2.57 billion—with a B—gamers globally. Can’t grasp that? How about this: the online game-universe of Call of Duty has grossed more revenue in 16 years than the entire Stars Wars franchise has earned in its 40-plus-year history.
The now $152-billion-a-year global gaming phenomenon just keeps picking up speed—pushing networks to adapt faster than gameplay itself.
When milliseconds mean the difference between victory and defeat to billions of gamers, it’s no longer just a battle for bandwidth—it’s the fight for the fittest network.
Augmented and virtual reality, along with advanced mobile gaming and the arrival of gaming in the cloud, not to mention the millions of gamers and spectators simultaneously live-streaming every day—all mean it’s time for networks to level-up.
That means being able to adapt, to dynamically scale—leveraging artificial intelligence and automation to reach new levels of agility so your network can instantaneously allocate capacity where and when it’s needed most.
And it just so happens, that’s Ciena’s game. The Adaptive Network means next-gen readiness for a gamified world. Is your network ready to play?
If it’s adaptive, it’s Ciena.
Esports have come a long way from the old stereotypes of sleep-deprived adolescent gamers huddled in their parents’ basements. Esports leagues now pit top online gaming athletes against each other for big money. There’s even talk of esports showing up at the Olympics.
These competitions are digitally-immersive events where anybody, anywhere, can get a virtual piece of the action—not only as a spectator, but as a virtual competitor against their favorite athletes.
With potentially tens of millions live-streaming and cyber-competing, with fractions of seconds separating gold from silver, the virtual experience has got to be flawless. Sounds like an Olympic-sized challenge for tomorrow’s networks.
Beyond hardcore esports, millions of smartphone owners have become part of a growing group of ‘super-casual’ gamers. Casual or not, these mobile players expect the kind of enhanced graphics and gameplay that previously only existed via consoles, a laptop, or a PC.
While cloud architecture and video compression have advanced mobile gameplay, the in-game experience ultimately relies on users’ network quality and capability. It’s unsurprising, then, that mobile network operators see premium mobile gaming as one of the leading use cases for 5G.
As millions of mobile gamers explore augmented realities, destroy digital candy, lay virtual bricks, and battle each other across oceans, networks are having to adapt to a new normal: everyday playtime is now an unpredictable, data-hungry event.
With college scholarships and life-changing prizemoney now on the line, the spoils of the esports world have given rise to a whole new meta-business: virtual coaching.
But analyzing and correcting a gamer’s golf swing requires more than high-res, uninterrupted video—it demands real-time data and undetectable latency. Milliseconds and analytics make or break coaches’ ability to retrain gameplay—meaning ultra-fast connection services have become mere cost-of-entry.
As virtual coaches simultaneously steer contenders through high-stakes tournaments, the pressure isn’t just on the players to level up. With expectations of lag-free, data-rich streaming at the speed of broadcast experiences in high-demand moments, networks will have to become even more agile, intelligent, and dynamic than the immersive worlds of the games themselves.
Gaming and esports can create unpredictable demand and stress on your network. Utilize unused network margin to achieve service agility.
When a split second is the difference between winning or losing, gamers can’t afford latency in the network. Provide bandwidth whenever and wherever customers need it.
Every minute, thousands of devices are connecting to your network. Phones. TVs. Smart watches. Electronic tattoos? Probably.
At Ciena, we don’t fear complexity. We’ve combined automation and intelligence in a scalable, programmable, and flexible network that thrives on complexity – getting smarter every day.
We call it the Adaptive Network. Because survival of the fittest means survival of the most adaptive.