Videos

Take 10: Network Monetization

In ten minutes, learn more from Chuck Kaplan about Network Monetization.

Network Monetization

Ciena’s Network Transformation Solutions practice helps service providers achieve strategic business goals with a portfolio of solutions, services, and programs that modernize and monetize networks. Our consultative approach helps you generate new sources of revenue, increase sales conversion rates, and improve margins and profitability.

Cloud Networking

Ciena’s Performance-on-Demand Cloud Backbone network effectively breaks down the physical walls of individual data centers, creating a virtual data center that encompasses multiple physical ones. Ciena calls this innovative approach a "Data Center Without Walls".

How can a Data Center Without Walls improve your business? Find out now.

Network Modernization

Network Modernization maximizes business value through a succession of tactical and strategic steps that transform your infrastructure and operations to be as efficient as possible—for present and future demand.

Datacenter Connect

Information is the lifeblood of your business—and it must be stored, protected, and easily accessible. Our Datacenter Connect solution helps you achieve all three, while gaining efficiencies and lowering costs.

Network Encryption

Your business is your data. Our Network Encryption solution safeguards your critical data from unwanted intrusions—transporting it securely and transparently across a variety of architectures.

Ultra-Low-Latency Networking

Milliseconds can mean millions of dollars. Our flexible Ultra-Low-Latency Networking solution helps you transport data with the absolute lowest latency, or balance your latency requirements with other critical network characteristics—setting you apart from the competition.

Monetizing Networks in the Cloud Era

Enterprises are increasingly adopting cloud services for an enhanced IT experience while maintaining or reducing costs. Adopting a new breed of cloud services, enterprises require more bandwidth at more locations, higher performance, enhanced security, faster service turn-up, and on-demand connectivity. These dynamics present challenges and opportunities for service providers because their networks will experience very different traffic demand patterns with unprecedented performance requirements. This paper explains how providers can address these challenges and opportunities to more efficiently monetize their network and human assets.

The Power of Software in Ciena's OPⁿ Network Architecture

Ciena's OPⁿ bends the cost curve of networking down in the face of rapidly increasing bandwidth and rising uncertainty in service demands, while enabling network operators to monetize new applications better and more quickly and deliver superior user experiences. These goals can be accomplished by leveraging lean packet-optical techniques and a service delivery architecture requiring fewer and lower-cost bits with intelligent management and control software—that is, smarter bits. This paper discusses some of the key software-centric elements OPⁿ offers to enable smarter bits to reduce costs and increase revenues.

Winning in the Ethernet Business Services Market

The global Ethernet services market is maturing, compelling providers to seek more effective ways to differentiate and sell their services. Service providers are convinced that achieving meaningful differentiation entails looking beyond cost per bit and the standard MEF-defined feature set to capabilities that give them the advantage of speed. Ethernet can solve these problems, but that alone is not enough to ensure success in a crowded market. Through a consultative partner approach that combines meaningful service differentiation and a tailored and analytical go-to-market model, Ciena helps providers accelerate revenue growth and profitability.