Content delivery

Meeting the increasing demands of content delivery for a web-scale world.

Today’s world is on. On the network. On devices. On demand for content that comes in myriad forms. Mobile apps, the Internet of Things (IoT), video streaming, online gaming, cloud options such as SaaS, IaaS, and other content services depend on high-performance networks.

To keep up with skyrocketing global demand for social networks and information, content providers must scale and automate their operations as much as possible to keep costs low and performance high. Addressing the dynamics of this growth, both inside and across the data center, is key to successfully navigating this new territory.

The Big 3

Combining the speed and performance of optical networks with the automation and virtualization of SDN and NFV, and advanced Multi-Domain Service Orchestration (MDSO)

Leveraging Data Center Interconnect (DCI) innovation to deliver ultra-high-bandwidth content distribution, regardless of distance

Simplifying and automating caching and IT application delivery

What’s next

Whether it’s 25 billion or 75 billion things connected to the Internet by 2020, there’s no question that the IoT will generate huge amounts of data, changing the way business is conducted and how we go about our day-to-day tasks. IoT promises to improve the way we live, work, and play. Its progress will depend on data centers being able to keep up with demands.

Industry insights

According to Smart Insights’ research from January 2016, of the world’s population of roughly 7.4 billion people, nearly half (46 percent) use the Internet to access content and social networks.

Overall, the market for content delivery services is expanding by an estimated 30 percent per year. Providers vary nearly as much as the content they distribute. The organizations transporting content come in all shapes and sizes, from traditional media outlets to video streaming services and multinational online giants such as Facebook, Apple, Microsoft, Amazon, and Google, serving consumers and enterprises alike.

Ciena Insights

What these companies have in common is a desire to deliver new and innovative online content services. In this web-scale world, networks play a crucial role in connecting data centers and enabling organizations to gain greater agility, scalability, and operational simplicity to keep pace with growing capacity and performance demands. At the same time, advances derived from the IoT and big data analytics also generate opportunities to grow new revenue streams.

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