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Content delivery

Meeting the increasing demands of content delivery for a web-scale world.

Today’s world is on. On the network. On devices. On demand for content that comes in myriad forms. Mobile apps, the Internet of Things (IoT), video streaming, online gaming, cloud options such as SaaS, IaaS, and other content services depend on high-performance networks.

To keep up with skyrocketing global demand for social networks and information, content providers must scale and automate their operations as much as possible to keep costs low and performance high. Addressing the dynamics of this growth, both inside and across the data center, is key to successfully navigating this new territory.

The Big 3

No. 1

Combining the speed and performance of optical networks with the automation and virtualization of SDN and NFV, and advanced Multi-Domain Service Orchestration (MDSO)

No. 2

Leveraging Data Center Interconnect (DCI) innovation to deliver ultra-high-bandwidth content distribution, regardless of distance

No. 3

Simplifying and automating caching and IT application delivery

What’s next

Whether it’s 25 billion or 75 billion things connected to the Internet by 2020, there’s no question that the IoT will generate huge amounts of data, changing the way business is conducted and how we go about our day-to-day tasks. IoT promises to improve the way we live, work, and play. Its progress will depend on data centers being able to keep up with demands.

Industry insights

According to Smart Insights’ research from January 2016, of the world’s population of roughly 7.4 billion people, nearly half (46 percent) use the Internet to access content and social networks.

Overall, the market for content delivery services is expanding by an estimated 30 percent per year. Providers vary nearly as much as the content they distribute. The organizations transporting content come in all shapes and sizes, from traditional media outlets to video streaming services and multinational online giants such as Facebook, Apple, Microsoft, Amazon, and Google, serving consumers and enterprises alike.

Ciena Insights

What these companies have in common is a desire to deliver new and innovative online content services. In this web-scale world, networks play a crucial role in connecting data centers and enabling organizations to gain greater agility, scalability, and operational simplicity to keep pace with growing capacity and performance demands. At the same time, advances derived from the IoT and big data analytics also generate opportunities to grow new revenue streams.

Latest articles

Next-Gen OTT Video-Services' Massive Impact on Networks

The advent of new OTT video models like SVOD, TVOD, and AVOD are fundamentally changing how networks must scale for the delivery of content and connectivity. Ciena's Wayne Hickey explains.

DOCSIS fibre

Are You Ready for the DOCSIS Impact on Fiber?

DOCSIS 3.1 has arrived, and it’s a gamechanger. With 10 times the download and upload speeds from its 9-year-old predecessor DOCSIS 3.0, broadband is about to get a whole lot faster. Ciena’s Wayne Hickey details how this will directly impact fiber...

Coming Soon: A Data Center Near You

As more and more traffic traverses between data centers and end users due to mega-trends like OTT and cloud computing, the data center and its location within the network has evolved.

Understanding the differences between virtual reality, augmented reality and mixed reality

Ciena's Loudon Blair explains what virtual reality, augmented reality, and mixed reality are in relation to each other, as well as the technical considerations that those hoping to create experiences for these platforms need to keep in mind.

What is network monetization?

Network monetization is a structured design and analytical approach to ensure that service providers can fully monetize their networks in the cloud era.

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