Industry insights
According to Smart Insights’ research from January 2016, of the world’s population of roughly 7.4 billion people, nearly half (46 percent) use the Internet to access content and social networks.
Overall, the market for content delivery services is expanding by an estimated 30 percent per year. Providers vary nearly as much as the content they distribute. The organizations transporting content come in all shapes and sizes, from traditional media outlets to video streaming services and multinational online giants such as Facebook, Apple, Microsoft, Amazon, and Google, serving consumers and enterprises alike.