Joe Cumello is Chief Marketing Officer for Ciena, where he oversees all global marketing and brand initiatives, strategy and execution of the company. With a business value mindset and customer-centric view, Joe brings a unique understanding of the company’s industry-leading networking and software solutions and creates marketing strategies that elevate the company’s brand positioning. Joe’s team works closely with the sales organization to accelerate Ciena’s efforts to create more intelligent and adaptive networks that can cater to user’s demands for high-bandwidth service and applications.
Joe has over 20 years of marketing experience in the networking space, having worked with both start-ups and large brands in the telecom equipment market. He joined Ciena in 2015 through the Cyan acquisition where he was Cyan’s CMO. Prior to that, Joe was Vice President of marketing at Sidera Networks, a New York City-based telecom operator acquired by Lightower.
You can find him on Twitter at @JCumello or on LinkedIn.