Business need
Competitive lines are blurring at a time when your traditional voice markets are threatened by wireless carriers and by video, data and voice bundles from cable companies. A mix of high-value broadband offerings is your best weapon – but you must be strategic in your service delivery approach. Increased fiber deployment is a crucial long-term success strategy, but you also need to leverage existing copper infrastructure now to swiftly capture as many broadband subscribers as possible. By aggressively building your broadband market share immediately and creating valuable DSL-based service bundles that lead to closer bonds with subscribers, you can play to win in both the short and long term.Challenges
New approaches are needed so you can align revenues to expenses, defend your customer base, increase revenue-per-household and reduce churn through creative voice, data and video service bundles. That’s because current-generation DSL equipment is too expensive to implement and maintain, and it lacks the density and scalability you need to aggressively scale your broadband service offerings.Solution
Clearly, DSL must be rolled out quickly and cost effectively, and this requires advanced solutions for broadband access, edge aggregation, subscriber management and transport. And to rapidly capture all possible subscribers, you need fast, simple and reliable upgrades to already-installed access systems and the ability to capitalize on new flavors of DSL, such as VDSL2.Ciena's offerings
We offer the access, edge aggregation, subscriber management and transport solutions that allow you to develop scalable DSL services. Our next-generation broadband access platforms combine the functions of multiple traditional systems so you can reduce costs and greatly simplify the provisioning and management of flexible DSL services. And our proven next-generation multiservice aggregation platforms integrate into the existing network infrastructure for greater DSL flexibility and profitability. In addition, we offer the intelligent metro and core switching, transport and subscriber management platforms that let you profitably deliver end-to-end DSL services. Ciena also offers complementary fiber solutions so you can implement a mixed strategy of fiber and DSL to ensure cost and time-to-market advantages while leveraging existing plant and back office systems. By selecting solutions from Ciena, you can accelerate service deployment and create profitable new broadband service offerings that drive business growth.Benefits
- Quickly build your subscriber base so you can prevent encroachment by cable operators and offer innovative broadband services that reduce churn and create long-term subscriber relationships
- Improve operating margins on DSL services
- Capitalize on immediate opportunities to increase revenues and profits by deploying next-generation broadband access platforms that deliver an accelerated ROI
- Reduce CAPEX by 50 – 80 percent
- Drive down overall OPEX by 70 – 90 percent
- Develop flexible bundles of voice, data and video services that reduce subscriber churn, attract new customers and protect your installed base against encroachment by cable operators
