Ciena BizConnect partner program

Increase profitability with specialized solutions

BizConnect is a global partner program that empowers you to compete in high-growth markets from a position of strength—fueling profitability. Through a one-on-one relationship with Ciena, you’re able to extend your capabilities with specialist expertise to help your customers dynamically adapt and scale their networks to meet the fast-changing needs of today’s businesses. 

With a partner who is focused, agile and responsive, the BizConnect program enables you to speed your time-to-delivery advantage so that you can compete with velocity and purpose. Target the network needs that matter most to your customers—and to your bottom line—by building a profitable solutions and professional services model that satisfies your strategic business and revenue objectives.

The BizConnect program is designed with self-enablement and simplicity in mind. You tailor every aspect of your partnership with us, so you control how you sell and profit from Ciena solutions. Choose any mix of personalized and automated support tools to build self-sufficiency and optimize operations in a way that makes sense for your business. The rewards for your success are unlimited, as you define your incentives and benefits based upon your commitment to the program. 

And as a BizConnect partner, we ensure you’re fully equipped to compete, win and profit with access to a valuable suite of program resources. Our resource suite contains four attributes that combine to maximize value and increase revenue for unsurpassed results:

• Business Framework: With a choice of BizConnect engagement models, you can select one that fits your unique approach to market or create a blended model.
• Solutions: Ciena’s rich portfolio of innovative platforms, software and services is strategically aimed at high-growth applications that enable you to differentiate yourself in the market.
• Support: Our investment in partner enablement and strong pre- and post-sales support translates to world-class knowledge sharing and tools to make it easier to do business together.
• Promotions: Ciena’s strategic approach to demand generation is based on industry-leading precision marketing practices to uncover and maximize your opportunities.

To learn more about the BizConnect program contact us at (800) 207-3714 (US) or +44-20-7012-5555 (international).