CIENA SHOWCASES ‘CORE TO DOOR’ STRATEGY AT SUPERCOMM
Internal Developments, Strategic Acquisitions and Partnerships Create End-to-End Portfolio of Solutions For Delivery of Revenue-Rich Services to Enterprise and Residential End-Users
Linthicum, MD — 06/08/2004Ciena® Corporation (NASDAQ: CIEN) today announced a significant presence at SUPERCOMM 2004 that highlights the company’s strategic evolution to a leading provider of intelligent service creation and delivery solutions for service provider, cable operator and enterprise customers. Expanding from its leadership position in optical networking, Ciena has developed a comprehensive product line that now addresses the key areas of network and service growth for its customers, including storage and data networking, wavelength services and broadband access.
At the show, Ciena’s booth will showcase new technologies through live demos of its expanded product portfolio. Ciena also will demonstrate leadership in multiple industry standards bodies and working group demos, will offer a full schedule of Ciena University educational seminars, and intends to announce new and enhanced products that illustrate the company’s broad support for data services from Core to Door™. SUPERCOMM 2004, the world’s largest annual exhibition and conference for communication service providers and private network managers, will be held June 20-24 at McCormick Place in Chicago. Ciena will be located in booth #23815, and Ciena University will be located directly across in booth #24815.
“We’ve continued to invest in internal product development, and together with our M&A and partner activities, we’re creating a much broader Ciena with a solutions portfolio that enables our customers to capitalize on high-growth market segments,” said Gary B. Smith, Ciena’s president and CEO. “From market-leading core optics to enabling the residential triple play over the last mile, our Core to Door strategy has created a comprehensive solutions portfolio driving revenue growth for our customers and reducing churn through the automated delivery of next-generation services across their entire network.”
End-to-End, Service-Centric Product Portfolio
At SUPERCOMM, Ciena will showcase the service-enabling capabilities of its entire product line and intends to introduce new and enhanced products. These announcements will span the company’s solutions portfolio and support the new data service requirements of enterprise, cable operator and service provider customers across their core, metro, edge and access networks with specific emphasis on three key areas:
- Converged Network Services – end-to-end automation and cost-effective delivery of IP, Ethernet, Private Line, and wavelength services over a converged, multiservice network supporting MPLS, next-generation SONET/SDH and agile optical technology.
- Enterprise Services – high-value managed corporate data services and bundled service packages – including Frame Relay, ATM, IP VPNs, Ethernet, and storage services.
- Residential Triple Play – helping carriers to increase revenue per customer and reduce churn by offering high-speed data, voice and video services - including Voice over IP and Video on Demand - over fiber, copper or coax.
In addition to supporting multi-vendor demos with various industry standards bodies and working groups, Ciena will have multiple demos in its booth, including the residential triple play over copper and fiber, bundled enterprise services, SAN extension, wireline and wireless corporate data, metro Ethernet services, optical VPNs and end-to-end automated service delivery.
Ciena University
Ciena is proud to continue the tradition of offering its Ciena University series of seminars at SUPERCOMM 2004. This year’s sessions will educate attendees on new ways of delivering enterprise, consumer and converged network services that unlock the door to growth, profitability and customer value. Open to all SUPERCOMM attendees at exhibit #24815, Ciena University will feature leading visionaries from across the industry to show visitors how to extend revenue-rich services from Core to Door.
Ciena specializes in network transition. We provide the flexible platforms, intelligent software and professional services to build converged networks for enhanced services and applications. With a growing global presence, Ciena leverages its heritage of practical innovation to deliver maximum performance and economic value in communications networks worldwide. For more information, visit www.ciena.com.
This press release contains certain forward-looking statements based on current expectations, forecasts and assumptions of Ciena (the Company) that involve risks and uncertainties. Forward-looking statements in this release, including but not limited to the features and benefits of Ciena’s products, are based on information available to the Company as of the date hereof. The Company’s actual results could differ materially from those stated or implied in such forward-looking statements, due to risks and uncertainties associated with the Company’s business, which include the risk factors disclosed in the Company’s Report on Form 10-Q filed with the Securities and Exchange Commission on May 20, 2004. Forward-looking statements include statements regarding the Company’s expectations, beliefs, intentions or strategies regarding the future and can be identified by forward looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. The Company assumes no obligation to update the information included in this press release, whether as a result of new information, future events or otherwise.
Nicole Anderson
Ciena Corporation
(877) 857 -7377
pr@ciena.com
Marie Downing
Ciena Corporation
(888) 243-6223
ir@ciena.com

