Content production. Collaboration. Distribution. They’re the key drivers of Media and Entertainment (M&E) companies. And they’re instrumental in the push to transform motion picture and TV companies’ business models from yesterday’s physical, manual world to today’s file-based and networked digital reality.
Business and digital transformation is possible through modernization of M&E networks. Moving to an open network architecture supports a variety of distributed, automated, and professional media workflows. These enable content producers to improve file- and stream-based workflow collaboration, reduce OPEX, solve increasing bandwidth demands, and speed time to market with a simplified, converged, performance-on-demand packet-optical network.
A well-designed, flexible, high-capacity, secure, and low-latency fiber optic-based network gives media firms a protocol-agnostic, converged network infrastructure with reduced operating costs. It supports diverse traffic flows, including stream- and file-based production workflows, live broadcasts, content backup and recovery, and non-production enterprise traffic demands. This network modernization provides the right solution for new ways of working in today’s highly competitive professional media market.
To attract consumers and produce the highest quality video, media companies are migrating to higher-quality, richer content. To get to market quickly and maximize content exposure and revenue, producers and broadcasters are looking to next-generation networks to help improve and accelerate the increasingly dispersed and collaborative production process.
For today's media companies, digital transformation and the ever-increasing volume of produced content—combined with the shift toward bandwidth-intensive, high-definition services, distributed workflows, media clouds, and content storage—are impacting networking requirements and driving the adoption of next-generation networks.
Both TV and film production are moving to 100% digital workflows, meaning they need effective networks: data centers that can handle high levels of throughput between servers and storage, and digital video transport between data centers, without bottlenecks or performance latency.
Live broadcasters can increase viewership and advertising revenue by eliminating downtime and addressing low latency needs. In short, an intelligent optical network liberates content providers to deliver 4K, HDR, and VR video in its highest quality, while introducing a level of simplification and cost savings that set a new economic benchmark for video content production and distribution. It’s ‘connectivity on demand’ and it’s what the industry’s been waiting for.
With the right network in place, content producers can expedite time to market through improved collaboration between dispersed production and post-production units.
The optical network of tomorrow must be flexible enough to easily enable on-demand and customizable services, while also providing a path to delivering higher capacity at an ever-reducing cost-per-bit transported. To enable this vision to be...
The well-documented success of Carrier Ethernet services worldwide has often led today’s ICT managers to investigate how this standards-based carrier-grade technology can be used in the context of their own WANs. With Ethernet’s...
File-based versus real-time? HD versus 4k display? Broacast is changing at an amazing pace, and so are your broadcast infrastructure needs. Patick Scully explains how Ciena's Digital Video Transport solution can help your metro, regional, or...
Patrick Scully's tour of Ciena's Digital Video Transport solution continues with two demonstrations: Our ability to provide uninterrupted service during a fiber cut event, and our dynamic, real-time resource allocation abilities.
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