Bo Gowan leads the B2B social media team at Ciena. He is the editor-in-chief and regular contributor for the Ciena Insights blog, and manages Ciena’s social media channels such as YouTube, Facebook, LinkedIn and Twitter. Bo also leads Ciena’s company-wide social media / social selling training efforts, and works closely with our partners and customers on social-based co-marketing activities.
Bo has built two corporate B2B social media programs from scratch, beginning in 2007 at Nortel and then again in 2010 at Ciena. He brings over 20 years of experience in the telecom industry.
You can find him on Twitter at @BoGowan or on LinkedIn