I establish and enforce standards for the consistent use of Ciena’s brand voice, style, and messaging across all Marketing content, such as collateral, web, trade shows, and customer outreach.
Growing up in a Beatles-obsessed house, Paul McCartney’s amazing bass lines were ever-present, training my ear from early on to hear the bass. Then at 16 I heard Flea from the Red Hot Chili Peppers and begged my dad to buy me a bass. I taught myself by learning Flea’s bass lines until my fingers bled.
My brother always told me the world had too many guitar players, and bass players always have a gig. He was right. 25 years later and I’ve played just about every type of music, and I count Phil Lesh (Greatful Dead), Victor Wooten (Béla Fleck & The Flecktones), Verdine White (Earth, Wind, & Fire), and of course Jaco Pastorius as my all-time bass heroes.